– Brings 15+ Years of International Sales and Training Experience in the Fitness Industry
– Builds on Recently Expanding International Business That Already Comprises 40% of Company Sales
LAKE FOREST, CA / ACCESSWIRE / June 27, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown®, and Transformations™, today announced that Jeremy Strom, a senior fitness industry veteran with more than 15 years of international sales and programming experience has joined XFIT Brands as Vice-President of International Sales and Training.
XFit Brands has been growing compound annually in excess of 40% over the past three years, and is currently sold in 21 countries around the world. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items coupled with the Company’s new international consolidated distribution partner EVB, has positioned the XFit Brands organization to further drive international growth.
Jeremy Strom has been a leader in the fitness and training industry for more than 15 years, and is joining XFit Brands at a key inflection point and acceleration moment in the Company’s history. He was previously the Executive Fitness Director for World’s Gyms, was a senior leader at FreeMotion Fitness and founded Fitness Beyond borders that he expanded to 8 countries internationally.
Mr. Strom commented, “I am really ecstatic about joining the passionate leadership team at XFit Brands. I can clearly see why there is a global demand for our portfolio of products. Beyond the company’s existing footprint, I am excited to leverage my deep international personal relationships in the Philippines, India, China, Singapore, Thailand, Dubai, Central and Latin America, the UK and Italy among others to expand the distribution on a broader scale to several new countries.”
Ted Joiner, President of XFit Brands commented, “We are extremely excited to have Jeremy join the leadership team. He has a great track record and is very respected in the industry, especially in the international fitness community. International has been a machine for us, but with the recent new large customers, we need more dedicated senior resources to lead the Division. Although International is only 40% of our total business today, under Jeremy’s leadership we expect to accelerate the expansion and growth.”
About XFit Brands®
XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other High and low impact fitness regimes and owns the Throwdown® trademarks for its Functional Fitness and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in more than 20 countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.
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