xfit brands press release 06.30.2016 (1)

XFit Brands, Inc. Design Goes 3d Digital, Allowing Fitness Outlets to Create their Own Gyms

– First of its kind new 3D facility layout software allows full customization for different fitness outlet needs

– Design software and partnership allows fitness outlets to plug and play Throwdown and XFit Brands equipment in their facilities

LAKE FOREST, CA / ACCESSWIRE / June 30, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced the debut of its new 3D fitness center design capabilities which it has developed in partnership with a major Scandinavian software company to provide 3D digital design and layout services for major fitness and health club operators around the world.

Sweden-based Ecdesign is a leading software company utilized globally to plan and visualize fitness clubs, offices, retail outlets and many other facilities in over 7,000 companies across 110 countries worldwide. Ecdesign is the leading 3D open source floor planning software platform which helps designers and facility owners alike around the world plan and design detailed and attractive 3D facility layouts utilizing a library of premium fitness equipment like Throwdown and XFit Brands.

Dave Vautrin, Chief Executive Officer of XFit Brands commented, “Xfit Brands and Throwdown have always been able to customize equipment solutions with CAD drawings and renderings for fitness customers. This capability has always been a hallmark of the Company, and now with the partnership with Ecdesign it is taking those capabilities and services to the next level. Ecdesign is world-class in their flexibility and solutions and a perfect fit with what XFit Brands and Throwdown provides its customers to increase service and support as it expands its capabilities around the world.”

XFit Brands began its search over a year ago for a scalable solution for facility layout and customization that had global reach consistent with XFit Brand’s business. Our team has been in the process converting and uploading our dynamic portfolio of impact sports and functional fitness equipment into the Ecdesign library for a July 2016 global launch. Ecdesign’s open source platform increases our exposure to industry professionals and facility designers, and represents a significant technological advancement for our firm for direct customers. It also acts as a virtual revenue generator as it allows new industry professionals to spec in our portfolio of functional fitness equipment from the library of Throwdown MMA and XFit Functional Fitness designs. Irrespective of country and language, with just a few clicks, our Company’s equipment is both inserted into the facility layout, a custom 3D rendering for presentations is created, and an automatic quote is sent to our company for order fulfillment.

Ecdesign’s capabilities in conjunction with the Throwdown design team layout, can be seen by using the virtual video tour link: Virtual Throwdown Facility Layout Tour

Richard Grönberg, Founder and CEO of Ecdesign commented, “XFit Brands brings a unique and very much in demand product mix to the Ecdesign platform by introducing commercial scale bag racks along with a versatile library of functional fitness equipment, mixed martial arts and impact sports items, and a full range of performance accessories. We anticipate over 5 million designs to be produced by way of our EC Design open source platform and are elated that the Throwdown Library with over 40 products will accessible for simple plug and play for all facility designers. The Throwdown® portfolio of products coupled with our global reach should be really impactful for XFit Brands revenue growth.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other High and low impact fitness regimes and owns the trademarks Throwdown for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in more than 20 countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:
www.XFitBrands.com
www.Throwdown.com

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