XFit Brands, Inc. Expands Distribution throughout Vietnam with the Leading Fitness Company in the Country

– California Fitness & Yoga Has Already Expanded To 29 Fitness Outlets throughout Vietnam
– Builds on Recently Expanding XFit Brands International Business That Already Comprises 40% of Company Sales

LAKE FOREST, CA / ACCESSWIRE / July 12, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that it has reached agreement with its fitness partner in Vietnam, the largest in the country to expand the Throwdown® Functional Fitness and Impact Sports, as well as Transformations® Programming portfolio throughout the country.

In 2007, California Fitness & Yoga became the first and largest international fitness company to open in Vietnam. California Fitness & Yoga is a dynamic lifestyle center that aims to inspire, entertain and energize the communities it serves. With a management board that has over 30 years of combined experience in a dozen different countries, California Fitness & Yoga has one of the most well seasoned and professional leadership teams in the industry; enabling it to consistently deliver its brand promise to Make Life Better.

XFit Brands Inc. has been growing compound annually in excess of 40% over the past three years, and is currently sold in many countries around the world. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items including the patent pending trolley system which complements the Throwdown® branded line of MMA equipment and accessories. XFit Brands has emplaced a full range of Octagon MMA cages, heavy bag systems, and its proprietary K2 and XTC functional fitness stations with California Fitness & Yoga throughout Vietnam. The Company recently announced a new international consolidated distribution center with their partner EVB in the region, and will service California Fitness & Yoga with direct shipment reducing lead times and improving supply chain efficiency.

“As the leading fitness and lifestyle provider company in Vietnam, managing and operating 29 California Fitness & Yoga centers in Vietnam, we are pleased to align with world class suppliers like XFit Brands to constantly add value and enhance the lives of our members,” said Randy Dobson, Chairman of CMG Asia. “California Fitness & Yoga is in a special phase of growth and innovation in Vietnam’s market as our consumers start to embrace health, fitness and lifestyle, similar to other trends that we are seeing within Asia. Vietnam has a young population with over 93 million people and is one of the fastest growing developing markets in the world. The years to come are definitely the best years for our company to grow. Xfit Brands and Throwdown really support us with the best quality MMA and functional fitness equipment and we are happy to have them as a value-added partner.”

Dave Vautrin, Chief Executive Officer of XFit Brands commented, “Randy has built an incredible business in Asia in a very short period of time. We are lucky to be working with such a quality team and organization like CMG. Their California Fitness and Yoga clubs in Vietnam are beautiful and merge fashion and entertainment with health and wellness to create something really unique. We look forward to further growth Vietnam and the region with them.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
(949) 916-9680



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