XFit Brands, Inc. Sponsors Crunch Franchise Convention in Squaw Creek, CA

– Crunch Franchise is a leading fitness operator with over 600 franchise locations sold worldwide

– Xfit Brands, Inc. is a key worldwide supplier of functional fitness equipment including the CTC, exclusively designed for Crunch Franchise

LAKE FOREST, CA / ACCESSWIRE / July 26, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that is sponsoring the Crunch Franchise Annual Convention and Conference which kicks off today at the resort at Squaw Creek in Olympic Valley, California and is showcasing the Company’s latest innovations and equipment including the Combat Training Center (CTC) designed exclusively for the more than 600 sold in Crunch franchise locations.

XFit Brands, Inc. deploys a full range of equipment with Crunch Franchise, a global fitness center operator. Xift Brands, Inc. developed the Combat Training Centers (“CTC”) exclusively for the Crunch Franchise outlets and unique footprint. The CTC is a custom functional-fitness training center and helps differentiate Crunch Franchise by blending the best of impact sports and functional fitness. The CTC offers a variety of modalities with a range of features to foster functional strength, flexibility and endurance. This system creates a powerful and efficient training zone to enable members to exercise simultaneously, and drives revenue on many levels. Crunch Franchise maximizes the benefits of their CTC and group training member experience by implementing the comprehensive training programs that couple each CTC installation.

XFit Brands, Inc. has also developed a unique set of accessories and heavy bag systems also exclusively for Crunch Franchise. For larger Crunch Franchise Gym outlets, XFit Brands, Inc. has emplaced its proprietary larger K2 and XTC functional fitness stations in key flagship locations across the US. XFit Brands, Inc. has been known for it’s experiential fitness products has been growing compound annually in excess of 40% over the past three years, and is currently sold in more than 20 countries around the world. The expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items has recently been added to with the Company’s new patent pending trolley system which complements the Throwdown® branded line of MMA equipment and accessories.

Craig Pepin-Donat, Executive Vice President, Co-Founder of Crunch Franchise, “Beyond the Innovative equipment, the Thowdown team has played an instrumental role in our small group training program which is a real differentiator for Crunch Franchise. We appreciate this partnership on many levels.”

Dave Vautrin, Chief Executive Officer of XFit Brands commented, “We are excited to return to the 2016 Annual Crunch Franchise Convention and humbled to have been selected to participate. This is a fantastic opportunity to network with industry leaders, key franchise groups and new Crunch Franchisees from around the world. Each morning at the convention, we begin with a unique 45-minute training program on the CTC which was built in collaboration with Crunch Franchise leadership, and builds camaraderie and strengthens the partnership between Crunch Franchise and the XFit Brand’s team unlike any other.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit Brands undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
(949) 916-9680



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