XFit Brands, Inc. And Throwdown Partner With “We Love MMA” Event Series Throughout Germany

-Throwdown Cages and branding to be utilized in all MMA fight series and events with “We Love MMA”

-“We Love MMA” executing 10 major MMA fight series events in Germany, Austria, and Switzerland throughout 2016

LAKE FOREST, CA / ACCESSWIRE / August 4, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that has been selected as the official fight cage provider and a key partner of “We Love MMA”, a major event organizer of MMA fight events within the European Union.

“We Love MMA” was established in 2010 and was the first German MMA promotional group to bring MMA events throughout the Country. In 2015, six major events were conducted in German with tremendous exposure and attendance by hundreds of thousands of MMA enthusiasts in Germany. In 2016, ten events are taking place both in Germany and now in other countries within the EU. Germany has long had a history of hosting major heavyweight championship boxing events, but recently MMA is eclipsing the popularity of other impact sports. Major MMA events are now being held in the largest venues in the largest cities within Germany like the upcoming “We Love MMA” event being held at the Mercedes Benz arena in Berlin on December 12th.

XFit Brands, Inc. and Throwdown Industries are sold in more than 20 countries around including numerous geographies in the European Union. The products are available in major Gym outlets, better retailers and online at www.throwdown.eu. The company has recently become a one-stop supplier of MMA equipment, impact sports accessories, and broader functional fitness equipment and products to the fitness club industry. While doing so, Throwdown has always stayed true to its MMA and equipment roots, and has continued to innovate with safety and functionality, one major reason “We Love MMA” selected it as a key branding and equipment supplier throughout Germany.

Ted Joiner, President of XFit Brands and Throwdown and former President of Xyience commented, “We are pleased to partner with such a senior industry leader like Marcus Wortmeier, the first major promoter of MMA in Germany. He has been the driving force behind the growth of MMA in Germany, and we are indebted to him and our European team for their support of Throwdown. Thanks to Marcus and our European Managing Director, Mario Brunk, Throwdown has become one of the leading MMA and impact sports brands in the EU.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
(949) 916-9680



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