– First of a series of 5 interviews unveils insights into how and why the company is disrupting the health and fitness industry

– Initial airings to broadcast to more than 9.5 million consumers in major markets throughout the US

LAKE FOREST, CA / ACCESSWIRE / August 10, 2016 / XFit Brands, Inc. (OTCQB: XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that its first in a series of interviews with “New To The Street” will begin airing nationally in 5 major markets which include Los Angeles, Dallas, Chicago, Philadelphia and starting this Friday, August 12th, New York.

XFit Brands will be conducting a series of featured interviews revealing insights into their success and plans to capture their share of the 5 Billion dollar plus burgeoning global fitness market. The interviews are part of the “New To The Street” series that showcases major companies that are disruptors in their respective industries.

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Vince Caruso, President, FMW Media Works Corp., producers of New To The Street commented, “With the fitness industry exploding and MMA being accepted and breaking attendance records at every venue in the world I believe XFit Brands with their experienced seasoned team are in the right place at the right time. The Company’s interview is revealing into how and why they are successful, and provides investor insight into their growth prospects going forward. New To The Street is highly respected for their balanced programming and assessment of companies and will be broadcast across a wide net throughout the US, initially reaching more than 9 million households.”

Xfit Brands has been taking advantage of the global growth in health and wellness. The underlying industry has been growing at more than 5%, as the trends to healthier lifestyles and away from obesity take hold worldwide. Fitness outlets are rapidly expanding around the world, and XFit Brands, Inc. is capitalizing on this by being a one-stop-shop supplier to them. Historically gyms focused on stationary equipment like treadmills and weight machines. The trend is towards active cross and group training – and this is the type of functional fitness equipment and programming that XFit Brands, Inc. provides. As a result, Xfit Brands’ Throwdown® in impact sports and accessories and Transformations® in programming and training is at the heart of this movement, and is why the company is growing more than 40% annually.

David Vautrin, Chief Executive Officer of XFit Brands, commented. “We are excited about being featured in the New To The Street Business TV and are honored to have been selected. The New To The Street program will help investors get the inside scoop on the recently public company, and participate along side with us in the growth of the firm.”

To see the first interview of the series, go to the following link https://youtu.be/2aKeSirne-g.

About XFit Brands®

XFit Brands, Inc. is known for its experiential fitness products and one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

About FMW Media Works

FMW Media Works Corp produces “New to the Street,” a television show that profiles public companies across national TV networks and social media channels with in-depth anchor driven reporting, and has a venture capital division to procure seed-capital and secondary funding for growth driven enterprises.

About FMW’s “New To The Street” Business Television

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“New To The Street” paves the way to the latest financial issues, offering a blend of business and financial services news reporting and in-depth interviews, relating to new products, economic analysis and public company profiles. “New to the Street” is produced by FMW Media Works Corp. a leading provider of business profiles and corporate special programming, and airs as sponsored-programming in the United States, reaching potentially 100 million homes, Visit www.newtothestreet.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
(949) 916-9680