XFit Brands, Inc. Completes First Major EnviroTurf® Sports Surface Installation

LAKE FOREST, CA / ACCESSWIRE / November 30, 2016 / XFit Brands, Inc. (XFTB), a global supplier of Fitness, Sports Surface, and MMA equipment sold worldwide whose brands include Throwdown, Transformations, EnviroTurf and GlideBoxx, today announced that it has completed its first installation of an EnviroTurf Sports Surface, shortly after the acquisition in October of this year.

The EnviroTurf brand, which is part of the newly formed Sports and Surfaces Division of XFit Brands, became part of the Company in late October and is working on a number of high potential projects totaling in excess of $20 million in revenue over the next 12 months. The Division completed its first installation at Belhaven University in Jackson, Mississippi, within 30 days post acquisition.

The Belhaven University Bowl is a $4 million dollar project in the heart of the campus which features an EnviroTurf sports training surface that was designed, developed and installed for the Belhaven University Blazer Football, as well as the men’s and women’s Soccer teams. This multi-use field is EnviroTurf’s most advanced sports training installation.

On the Belhaven surface installation, we emplaced a proprietary fibrillated turf with durable polyurethane backing. The center of the field features a custom inlaid Belhaven Blazers logo spanning fifty-seven feet, and we also sourced and installed the goal-post end-zone uprights. In addition, we installed special 100 oz turf on the perimeter hill surrounding the end of the field for University fans to have a special viewing area. Additionally, below the field, EnviroTurf installed their most extensive water drainage system that is embedded within its proprietary base system and has the capacity to drain over 15 feet of water an hour.

A time-lapsed video of the EnviroTurf Belhaven University Stadium build can be seen on the following link: http://blogs.belhaven.edu/now/2016/10/27/belhaven-bowl-stadium-phase-one-complete/.

Jim Bateman, President of the Sports and Surfaces Division XFit Brands, Inc., commented, “We were truly blessed to be awarded this opportunity to build the Belhaven University Bowl. I know we have one of the best reputations for quality and delivery in the industry, but experience and track record is one thing, execution is another. Our EnviroTurf crew was highly efficient in delivering this project. I am proud of our team, they did another superb, on-time/as-promised job for the University.”

XFit’s EnviroTurf Brand is recognized as one of leading brands in the United States for athletic field surfaces and is one of the preeminent quality providers of major sports playing fields worldwide. EnviroTurf has installed over 100 fields in its young history. The Company’s portfolio includes some of the world’s most state of the art, highest quality, safest and environmentally friendly sports fields and surfaces available.

XFit Brands, Inc., which currently provides functional fitness equipment to major fitness outlets throughout the United States and to more than 20 countries internationally, will not only provide the resources for EnviroTurf to expand across all sports and at all levels from professional to the collegiate ranks and high schools, but they will also augment the supply chain, sourcing, production and execution capabilities of EnviroTurf to facilitate their growth. Xfit Brands is a turnkey supplier to thousands of major gym outlets worldwide and does everything from design, to production, to installation for the outlets. Having surface capabilities now in its portfolio compliments its broad line of functional fitness equipment, impact sports equipment, and accessories and furthers its one-stop-shop strategy.

Hal Mumme, former Head Coach at the University of Kentucky, SE Louisiana, New Mexico State, and presently Head Coach at Belhaven commented, “In my 30 years as a head coach I have played on every type of synthetic field and the EnviroTurf Belhaven field is by far the best training surface I have ever seen, trained, and played football on.”

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes and owns the Throwdown® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations™ in programming and training, the GlideBoxx® sports training system, and now EnviroTurf® Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
(949) 916-9680



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