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XFit Brands Names Greg Barrow as New Interim Chief Executive Officer

LAKE FOREST, CA / ACCESSWIRE / May 3, 2017 / XFit Brands, Inc. ($XFTB), a global supplier of fitness, impact sports equipment, and sports surfaces whose brands include Throwdown, Transformations, and GlideBoxx, today announced that it has named Greg Barrow as the new Interim Chief Executive Officer. Mr. Barrow succeeds David E. Vautrin, who acted as interim Chief Executive Officer since January 2017 while the Company sought a successor for him. Mr. Vautrin served as the Chief Executive Officer since its founding, and will remain a member of the Board of Directors.

Greg Barrow is the founder and Managing Director of General Capital Partners (GCP) and has an extensive background in business leadership, entrepreneurship and investment banking. Greg founded GCP in April of 2002 to leverage his experience in the distressed marketplace and has transitioned the firm into a preeminent player in the middle market in a variety of industries including manufacturing, real estate, consumer products, and energy/natural resources. In 2011, GCP shifted its focus to the health and wellness industry, including the natural food and beverage industry, using its innovate approach to closing deals quickly while maximizing value.

Greg has led and completed well over 100 transactions valued at over one billion dollars. His expertise has been featured in media outlets such as Bloomberg, Dow Jones, MSN Money, The Deal, Denver Business Journal and he is a frequent speaker for the Turnaround Management Association. From 1991 to 1999, Greg was the founder and CEO of Peak Resources, Inc., an IBM Business Partner providing information systems and solutions to Fortune 1000 companies. Greg received a B.S. in Business Administration with emphasis in Computer Science and Accounting from Washington & Lee University.

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes, and owns the Throwdown® and XFIT Brands® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations® in programming and training, GlideBoxx® sports training system. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com and www.GlideBoxx.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries, please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com

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