The XFit Brands’ Mission:

To be the leading developer and marketer of functional fitness brands with products, technology and programming, leveraged across retail outlets, wholesale channels and international markets.

The XFit Brands’ Strategy

  • Identify and acquire strategic brands to build on the portfolio
  • Utilize its experienced leadership team and infrastructure
  • Execute a multi-channel go-to-market approach
  • Utilize programming and education as a competitive advantage
  • Leverage the Throwdown brand competitive position globally