The XFit Brands’ Mission:
To be the leading developer and marketer of functional fitness brands with products, technology and programming, leveraged across retail outlets, wholesale channels and international markets.
The XFit Brands’ Strategy
- Identify and acquire strategic brands to build on the portfolio
- Utilize its experienced leadership team and infrastructure
- Execute a multi-channel go-to-market approach
- Utilize programming and education as a competitive advantage
- Leverage the Throwdown brand competitive position globally