xfit brands logo

XFit Brands Names Greg Barrow as New Interim Chief Executive Officer

LAKE FOREST, CA / ACCESSWIRE / May 3, 2017 / XFit Brands, Inc. ($XFTB), a global supplier of fitness, impact sports equipment, and sports surfaces whose brands include Throwdown, Transformations, and GlideBoxx, today announced that it has named Greg Barrow as the new Interim Chief Executive Officer. Mr. Barrow succeeds David E. Vautrin, who acted as interim Chief Executive Officer since January 2017 while the Company sought a successor for him. Mr. Vautrin served as the Chief Executive Officer since its founding, and will remain a member of the Board of Directors.

Greg Barrow is the founder and Managing Director of General Capital Partners (GCP) and has an extensive background in business leadership, entrepreneurship and investment banking. Greg founded GCP in April of 2002 to leverage his experience in the distressed marketplace and has transitioned the firm into a preeminent player in the middle market in a variety of industries including manufacturing, real estate, consumer products, and energy/natural resources. In 2011, GCP shifted its focus to the health and wellness industry, including the natural food and beverage industry, using its innovate approach to closing deals quickly while maximizing value.

Greg has led and completed well over 100 transactions valued at over one billion dollars. His expertise has been featured in media outlets such as Bloomberg, Dow Jones, MSN Money, The Deal, Denver Business Journal and he is a frequent speaker for the Turnaround Management Association. From 1991 to 1999, Greg was the founder and CEO of Peak Resources, Inc., an IBM Business Partner providing information systems and solutions to Fortune 1000 companies. Greg received a B.S. in Business Administration with emphasis in Computer Science and Accounting from Washington & Lee University.

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes, and owns the Throwdown® and XFIT Brands® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations® in programming and training, GlideBoxx® sports training system. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com and www.GlideBoxx.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries, please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com

xfit-brands-logo

XFit Brands, Inc. Shareholder Outlook 2017

LAKE FOREST, CA / ACCESSWIRE / March 29, 2017 / XFit Brands, Inc. OTCQB: $XFTB, a global supplier of fitness, impact sports equipment, and sports surfaces whose brands include Throwdown, Transformations, EnviroTurf, and GlideBoxx, today announced that it is increasing its efforts to identify strategic recurring revenue fitness companies and brand targets.

“I am happy with the progress of the company in 2016. While the leadership team is focused on the core business, the BOD is increasing its efforts to identify and acquire key brands or companies which are fitness related. Although we have had numerous inquiries from interested parties, we are going to now proactively seek appropriate partners to leverage our base and drive shareholder value,” stated Ted Joiner, President of XFit Brands, Inc.

2016 was a year of great progress. XFit Brands, Inc. completed its first calendar year as a public company, grew the top line revenue, again, and expanded the depth and reach of the portfolio into functional fitness, while also improving gross margins. In addition, as a result of our success, we were able to restructure our PIMCO debt, deepen their equity position, eliminate toxic financing, and increase our daily trading volume. The company is also starting to gain some initial traction on the sports surfaces business and it anticipates closing on approximately $2.5M in revenue in the near term.

“In 2017, XFIT Brands will endeavour to leverage the momentum of 2016, build on its base and both identify and secure the right strategic acquisitions. By doing that, we would look to deploy the same roadmap implemented with our Chairman, Brent Willis’ other venture NASDAQ: NBEV by engaging a banker and uplisting to the NASDAQ or another senior exchange,” stated David E. Vautrin, BOD of XFit Brands, Inc.

Interested fitness industry candidates with at least $5M in Revenue should contact David E. Vautrin at Dave.Vautrin@XFitBrands.com.

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes, and owns the Throwdown® and XFIT Brands® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations® in programming and training, GlideBoxx® sports training system, and, now, EnviroTurf Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries, please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

xfit-brands-everybody-fights

XFit Brands, Inc. Debuts its Latest Custom Equipment Program with Franchisor Everybodyfights(R) at IHRSA 2017

LAKE FOREST, CA / ACCESSWIRE / March 16, 2017 / XFit Brands, Inc. ($XFTB), a global supplier of fitness, impact sports equipment and sports surfaces whose brands include Throwdown, Transformations, EnviroTurf and GlideBoxx, today announced that it has debuted its latest premium partner program with EVERYBODYFIGHTS (EBF) for their franchising program launch at the IHRSA Tradeshow in Los Angeles, CA. This extension of the EBF relationship further expands XFit’s already strong breadth and depth in the premium health club segment.

“We truly appreciate the partnership with XFIt Brands on many levels. It was key that we identified a team with a passion for both fitness solutions and manufacturing excellence, which was also a scalable supply chain partner. Xfit Brands truly understands the full range of our needs stretching from consistent quality, safety, and flawless execution to direct-to-consumer products that support our recurring merchandise revenue model. Our latest location in the Financial District of downtown Boston will be the first EBF Club to feature the full array of innovative EBF-tailored equipment and products produced by XFit Brands,” stated Hannibal Myers, President of Development and Franchising for EveryBodyFights.

The XFit Brands portion of EBF’s franchisee equipment package includes a custom four rope aircraft cable boxing ring and a Throwdown Elite Series Bag Rack system with a raw metal, clear powder coat finish. The equipment is accompanied by a premium selection of thoughtfully designed and premium finished heavy bags, wrecking ball bags, double end bags and speed bags. These unique training bag products are also complemented by innovatively designed hand wraps, stand-up gloves and punch mitts. To see some of the EBF-proprietary equipment produced by XFIT Brands for EBF, go to the following link:

https://shop.everybodyfights.com/collections/equipment

“This was a very exciting event and we’re glad we were able to play such a role in the launch of the EveryBodyFights Franchise Program. Our team has truly enjoyed collaborating closely with George Foreman III and the entire EVERYBODYFIGHTS TEAM over the last 12 months to support the growth of this one-of-a-kind boxing fitness concept. EBF has really differentiated themselves in the fitness marketplace with the best quality equipment and soft goods which will ultimately enable EBF franchisees to maximize the growth of their membership base.” commented Ted Joiner, President of XFit Brands.

IHRSA, the International Health, Racquet & Sportsclub Association, is a health and fitness industry association serving the global health and fitness community.

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes and owns the Throwdown® and XFIT Brands® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations® in programming and training, GlideBoxx® sports training system, and now EnviroTurf Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

About EverybodyFights®

EverybodyFights (EBF), a groundbreaking boxing-fitness gym concept founded by George Foreman III, has been recognized as the best gym in Boston for two consecutive years. Its award-winning group class programming is based on all four modalities of true boxing training. Through this programming, EBF believes each class participant can learn to unleash the fighter within to better handle life’s challenges. EBF franchises a compelling in-gym concept and a robust six-revenue stream standalone concept.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

brazil-td

XFit Brands, Inc. Executes Agreement with Brazilian Partner to Sell $2,000,000 in Gross Sales

LAKE FOREST, CA / ACCESSWIRE / March 6, 2017 / XFit Brands, Inc. ($XFTB), a global supplier of fitness, MMA equipment and Sports Surfaces sold worldwide whose brands include Throwdown, Transformations, EnviroTurf and GlideBoxx, today announced that it has executed a licensing agreement for $2,000,000 in sales in Brazil over the next 2 years.

XFit Brands is excited to announce the licensing agreement for Throwdown®, one of its internally recognized brands. Throwdown® entered into an agreement with MELLGINE REPRESENTACOES LTDA, a Brazilian Corporation. The licensing agreement guarantees no less than one million US dollars in sales and a 10% minimum payment to XFIT Brands, Inc. per year. The agreement encompasses mixed martial arts (MMA) gloves, punching bags, exercise equipment and Throwdown® branded apparel. Mixed Martial Arts is second only to soccer in Brazil and the demand for quality merchandise has continued to be strong in Brazil. MELLGIN REPRESENTACOES, LTDA, a Brazilian Corporation (MELLGIN) brings with it strong retail and ecommerce distribution in Brazil and other regions of South America. Xfit also recently completed the refinancing with PIMCO and the acquisition of GlideBoxx and EnviroTurf, and has been rapidly growing its business around the world. The Company has grown its revenues at a double-digit rate for the past 3 years. The new additions also facilitate penetration of multiple new potential outlets across colleges and other campuses, where EnviroTurf Sports Surfaces are currently placed and have longstanding relationships.

Mellgine Representacoes, Ltda intends on launching life style apparel, accessories, training equipment, protective equipment weight training gear and agility training gear and the channels of distribution for this license agreement include Mass Market, Sporting Goods, Specialty Stores, Department Stores, Direct to consumer. Mellgin Representacoes Ltda. Is a privately held company active in the area of agents and dealers of commodity contracts, founded in 1994. For over 20 years Mellgin has manufactured and distributed quality licensed apparel and products in retail distribution in Brazil and other regions of South America.

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes and owns the Throwdown® and XFIT Brands® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations® in programming and training, GlideBoxx® sports training system, and now EnviroTurf Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

pimco

XFit Brands, Inc. Gains Additional $1,000,000 Investment from PIMCO

LAKE FOREST, CA / ACCESSWIRE / December 19, 2016 / XFit Brands, Inc. (OTCQB: XFTB), a global supplier of fitness, MMA equipment and Sports Surfaces sold worldwide whose brands include Throwdown, Transformations, EnviroTurf, and GlideBoxx, today announced that it has received an additional investment from PIMCO of $1,000,000 into the Company. In addition to the investment, the revised agreement includes an extension of the historical financing agreement to an aggregate of $3.5 million, conversion of accrued interest into common stock, and a lowering of the interest rate on PIMCO’s investment to an annual rate of 9%.

XFit Brands recently completed the acquisition of GlideBoxx and EnviroTurf, and has been rapidly growing its business around the world. The Company has grown its revenues at a double-digit rate for the past 3 years. The acquisition of GlideBoxx and EnviroTurf added significant scale with an estimated pipeline of potential projects in excess of $20 million according to the Sports Division President, Jim Bateman. The new additions also facilitate penetration of multiple new potential outlets across college and other campuses, where EnviroTurf Sports Surfaces are currently placed and have longstanding relationships.

The new funding from PIMCO, includes a 3 year extension of PIMCO’s original financing that was put in place on June 10, 2014 and now expires in July of 2020. As part of the extension, PIMCO lowered their annual interest rate on the existing and new financing to 9% annually, resulting in a lower interest expense for XFit Brands of approximately $70,000 annually. PIMCO, already an equity investor in the firm, decided to further invest in XFit following recent revenue and operating profit improvement and the significant scale addition that EnviroTurf represented. To facilitate the transaction, XFit reduced the exercise price of the associated purchase warrant to the market value as of the date PIMCO committed to the new investment.

David E. Vautrin, Chief Executive Officer of XFit Brands, commented, “PIMCO’s additional investment and conversion of accrued interest into common stock are certainly a reflection of their confidence in our ability to execute our business plan. PIMCO is one of the most prestigious financial institutions in the world, and now also an important equity partner in our Company. XFit Brands continues to drive industry leading growth, and the investment from PIMCO will enable us to capture the full potential of the new businesses, and provide working capital to continue to drive superior organic growth across the entire XFit Brands portfolio.”

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes and owns the Throwdown® and XFIT Brands® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations® in programming and training, GlideBoxx® sports training system, and now EnviroTurf Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

About PIMCO®

PIMCO is a leading global investment management firm, with offices in 12 countries throughout North America, Europe, and Asia. Founded in 1971, PIMCO offers a wide range of innovative solutions to help millions of investors worldwide meet their needs. Our goal is to provide attractive returns while maintaining a strong culture of risk management and long-term discipline. PIMCO is owned by Allianz S.E., a leading global diversified financial services provider.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition, and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

transformations

Xfit Brands, Inc. Expands its Transformations Training Program in Bay Clubs with NAFC

LAKE FOREST, CA / ACCESSWIRE / December 13, 2016 / XFit Brands, Inc. (OTCQB: XFTB), a global supplier of functional fitness, sports surfaces, and MMA equipment sold worldwide whose brands include Throwdown, Transformations, EnviroTurf and GlideBoxx, today announced that it has expanded its Transformations training program with the “Bay Club” in partnership with National Association for Fitness Certification (NAFC).

Transformations is a proven small group training based on community, accountability and results. It is an all-encompassing, sustainable lifestyle, nutrition and 8-week exercise program that was acquired by XFit Brands in 2015. Since that time, XFIT Brands has been building out and refining the Transformations training program and promoting it through its network that spans 21 countries with major fitness centers around the world. The Transformations expansion with Bay Club represents first of its kind training system that also includes marketing and networking systems, scheduling and payment/payroll templates and detailed direction on sales, on-boarding, retention and management, for a turn-key training solution.

The Bay Club, founded in 1977, is an active lifestyle and hospitality company with a network of 24 modern country clubs across 10 campuses—five in Northern California (Marin, San Francisco, Redwood Shores, Silicon Valley and Los Gatos) and five in Southern California (Santa Barbara, San Diego and three in Los Angeles). Headquartered in San Francisco, the growing enterprise welcomes 85,000 members and is home to 3,400 associates, with new growth coming from the planned acquisition of golf clubs, country clubs, and swim and fitness venues up and down the California coast.

They National Association for Fitness Certification, that facilitated the expansion of XFit’s Transformations Training Program expansion is a accredited global fitness educator whose curriculum is focused on higher education and application in the health and fitness industry. NAFC certifies Transformations coaches, and then as certified instructors, the coaches conduct fitness assessments, create individualized and customized workout plans from the Transformation guidelines, ensure participant accountability, and document and monitor participant progress.

https://www.nafctrainer.com/specialty-certs#transformations

Michael LeBoss, Executive Director of National Association for Fitness Certification commented, “It is very exciting to launch the Transformation program in another chain – especially one of the preeminent high-end operations like Bay Club. This expansion further validates the success of the small group training platform and its ability to monetize small group training in club chains.”

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of sports surfaces, functional fitness products and MMA and other impact sports equipment sold at retail and fitness outlets worldwide. The Company owns the Throwdown® trademark registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations™ in programming and training, the GlideBoxx® sports training system, and EnviroTurf® Sports Training Surfaces. The company’s portfolio of brands and products are sold in more than 20 countries around the world and supply many of the leading Gym and Fitness outlets globally. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

National Association for Fitness Certification®

The National Association for Fitness Certification was established in 1992 to provide scientifically based, standards-focused education and training for Group Fitness Instructors, Personal Trainers, and Wellness Consultants. The NAFC’s combination of demanding standards, practical application of scientific principles, and affordable program pricing have defined it as the most rapidly-expanding certifying organization in the industry today.

NAFC offers a hands-on practical experience along with a thorough theoretical program, covering the scientific bases of training (anatomy, biomechanics, physiology); motivation (behavior modification techniques, fitness testing); and diet and nutrition (weight management, the energy-balance equation, body composition). Group Fitness Instructors also receive instruction in working with music and leading effective group exercise sessions.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

xfit113016

XFit Brands, Inc. Completes First Major EnviroTurf® Sports Surface Installation

LAKE FOREST, CA / ACCESSWIRE / November 30, 2016 / XFit Brands, Inc. (XFTB), a global supplier of Fitness, Sports Surface, and MMA equipment sold worldwide whose brands include Throwdown, Transformations, EnviroTurf and GlideBoxx, today announced that it has completed its first installation of an EnviroTurf Sports Surface, shortly after the acquisition in October of this year.

The EnviroTurf brand, which is part of the newly formed Sports and Surfaces Division of XFit Brands, became part of the Company in late October and is working on a number of high potential projects totaling in excess of $20 million in revenue over the next 12 months. The Division completed its first installation at Belhaven University in Jackson, Mississippi, within 30 days post acquisition.

The Belhaven University Bowl is a $4 million dollar project in the heart of the campus which features an EnviroTurf sports training surface that was designed, developed and installed for the Belhaven University Blazer Football, as well as the men’s and women’s Soccer teams. This multi-use field is EnviroTurf’s most advanced sports training installation.

On the Belhaven surface installation, we emplaced a proprietary fibrillated turf with durable polyurethane backing. The center of the field features a custom inlaid Belhaven Blazers logo spanning fifty-seven feet, and we also sourced and installed the goal-post end-zone uprights. In addition, we installed special 100 oz turf on the perimeter hill surrounding the end of the field for University fans to have a special viewing area. Additionally, below the field, EnviroTurf installed their most extensive water drainage system that is embedded within its proprietary base system and has the capacity to drain over 15 feet of water an hour.

A time-lapsed video of the EnviroTurf Belhaven University Stadium build can be seen on the following link: http://blogs.belhaven.edu/now/2016/10/27/belhaven-bowl-stadium-phase-one-complete/.

Jim Bateman, President of the Sports and Surfaces Division XFit Brands, Inc., commented, “We were truly blessed to be awarded this opportunity to build the Belhaven University Bowl. I know we have one of the best reputations for quality and delivery in the industry, but experience and track record is one thing, execution is another. Our EnviroTurf crew was highly efficient in delivering this project. I am proud of our team, they did another superb, on-time/as-promised job for the University.”

XFit’s EnviroTurf Brand is recognized as one of leading brands in the United States for athletic field surfaces and is one of the preeminent quality providers of major sports playing fields worldwide. EnviroTurf has installed over 100 fields in its young history. The Company’s portfolio includes some of the world’s most state of the art, highest quality, safest and environmentally friendly sports fields and surfaces available.

XFit Brands, Inc., which currently provides functional fitness equipment to major fitness outlets throughout the United States and to more than 20 countries internationally, will not only provide the resources for EnviroTurf to expand across all sports and at all levels from professional to the collegiate ranks and high schools, but they will also augment the supply chain, sourcing, production and execution capabilities of EnviroTurf to facilitate their growth. Xfit Brands is a turnkey supplier to thousands of major gym outlets worldwide and does everything from design, to production, to installation for the outlets. Having surface capabilities now in its portfolio compliments its broad line of functional fitness equipment, impact sports equipment, and accessories and furthers its one-stop-shop strategy.

Hal Mumme, former Head Coach at the University of Kentucky, SE Louisiana, New Mexico State, and presently Head Coach at Belhaven commented, “In my 30 years as a head coach I have played on every type of synthetic field and the EnviroTurf Belhaven field is by far the best training surface I have ever seen, trained, and played football on.”

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes and owns the Throwdown® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations™ in programming and training, the GlideBoxx® sports training system, and now EnviroTurf® Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

EnviroTurf Artificial Turf and Surface Company

XFit Brands, Inc. Acquires EnviroTurf®, One of the Leading Artificial Turf and Surface Companies

LAKE FOREST, CA / ACCESSWIRE / October 18, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown®, Transformations™, and GlideBoxx® today announced that it has completed an asset purchase of Environmental Turf Services, LLC, one of the leading sports field, synthetic and artificial turf and surface companies in the world.

EnviroTurf Artificial Turf and Surface Company

EnviroTurf is recognized as one of leading suppliers in the United States for athletic field surfaces and is one of the preeminent quality providers of major sports playing fields worldwide. With global headquarters in Jackson, Mississippi, proud Southern roots and long-term dominance in SEC country, the company has installed over 100 fields in its young history. The Company’s portfolio includes some of the most state of the art, highest quality, safest and environmentally friendly sports fields and surfaces available anywhere in the world.

XFit Brands, Inc., which currently provides functional fitness equipment to major fitness outlets throughout the United States and to more than 20 countries internationally, will not only provide the resources for EnviroTurf to expand across all sports and at all levels from professional to the collegiate ranks and high schools, but they will also augment the supply chain, sourcing, production and execution capabilities of EnviroTurf to facilitate their growth. Xfit Brands is a turnkey supplier to thousands of major gym outlets worldwide and does everything from design, to production, to installation for the outlets. Having surface capabilities now in its portfolio complements its broad line of functional fitness equipment, impact sports equipment, and accessories and furthers its one-stop-shop strategy.

Hal Mumme, former Head Coach at the University of Kentucky, SE Louisiana, New Mexico State, and presently Belhaven commented, “In my 30 years as a head coach I have played on every type of synthetic field and the EnviroTurf field is by far the best field surface I have ever played and trained on, bar none. I am excited for EnviroTurf’s new partnership with XFit Brands. There are many products in the XFit Brand’s portfolio that are immediately applicable to college level athletics and I look forward to implementing them into our training.”

Belhaven University Artificial Turf

Jim Bateman, owner of EnviroTurf commented, “We are excited to be part of the XFit Brands team and I am excited to be President of the Sports Division going forward. We have a pipeline of over $20,000,000 and we plan on fully leveraging XFit’s infrastructure and operations capabilities to capture EnviroTurf’s full potential. XFit’s manufacturing network and supply chain will substantially reduce product and shipping costs while facilitating significantly increased sales to their venues around the world.”

XFit Brands recently announced its annual financial results with its 4th consecutive year of double-digit revenue growth with an improvement in gross margin to 43.8% of net sales, an increase of 66% versus prior year. The Company has recently been selected as a preferred supplier to some of the largest gym chains in the world, and its international division now represents more than 40% of the total Company.

David Vautrin, Chief Executive Officer of XFit Brands, commented, “We are very pleased to have Jim Bateman join the team and to have EnviroTurf become an integral part of the XFit Brand’s portfolio. Jim did a tremendous job with EnviroTurf with football, soccer, softball and baseball fields across the US and we intend to accelerate his success globally. Not only will we grow EnviroTurf, but we also see potential for the XFit Brands portfolio to penetrate the Professional, Collegiate, and High School ranks where EnviroTurf built its reputation.”

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of functional fitness products, Mixed Martial Arts gear, and other high and low impact fitness regimes and owns the Throwdown® trademarks registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations™ in programming and training, the GlideBoxx® sports training system, and now EnviroTurf® Sports Training Surfaces. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com, www.GlideBoxx.com, and www.EnviroTurfServices.com

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com
www.EnviroTurfServices.com

GlideBoxx Sports Training System In XFit Brands Showroom

XFit Brands, Inc. Acquires GlideBoxx® Sports Training System

LAKE FOREST, CA / ACCESSWIRE / October 11, 2016 / XFIT Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that it has completed an asset purchase of 100% of GlideBoxx, LLC, including their sports training system, equipment, and all Company patents and trademarks in a stock and royalty consideration transaction.

Video of GlideBoxx live in XFit Brands, Inc. Showroom

GlideBoxx has become recognized as one of the leading-edge innovations in the martial arts and combat sports industry. It is a breakthrough dynamic movement system that changes the way an individual may train for self-defense, fitness, or competition. GlideBoxx is a patented, user-powered training system designed for individuals at any skill level to provide a more intense and realistic experience that promotes technique and dramatically increases cardiovascular conditioning. The GlideBoxx system is a 72″ x 48″ frame designed with reinforced, structural aluminum and precision linear bearing technology. This frame can be bolted to a ceiling joist or any number of the numerous Throwdown free standing structures and enables a heavy bag up to 150 lbs. to travel randomly within a dynamic zone. XFit Brands, Inc. intends on selling the GlideBoxx system direct to consumers and through its network of existing business-to-business sales relationships in more than 20 countries around the world.

Gabe Miller, owner of GlideBoxx commented, “We are so excited for XFit Brands to take GlideBoxx global. Like many small companies in the fitness industry, we neither had the infrastructure nor the resources to capture GlideBoxx’s full potential. With XFit’s manufacturing network and supply chain they will be able to substantially reduce product and shipping costs, and capture substantial increased sales leveraging their relationships with the major health and fitness operators worldwide that on our own we could never dream of doing.”

XFit Brands recently announced its annual financial results with its 4th consecutive year of double-digit revenue growth with an improvement in gross margin to 43.8% of net sales, which represents an improvement of 66% versus prior year. The Company has been expanding rapidly by executing its one-stop-shop strategy for major health and fitness club operators around the world. As such, XFit Brands recently further expanded to five additional countries internationally bringing its international division to more than 40% of the Company.

David Vautrin, Chief Executive Officer of XFit Brands, commented, “We are very pleased to have completed this acquisition and added GlideBoxx to our increasingly broad portfolio of products for the impact sports industry. The GlideBoxx is a brilliant invention and we intend to capitalize on it’s global potential with health clubs, direct to consumer and in other applications to be launched in the future. Customers are already asking for it and we see tremendous revenue synergies coming from the purchase.”

About XFit Brands®

XFit Brands, Inc. known for its experiential fitness products, is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming and now the GlideBoxx® brand and sports training system patent. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.XfitBrands.com, www.Throwdown.com and www.GlideBoxx.com

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com
www.GlideBoxx.com

xfit-brands-annual-report

XFit Brands, Inc. Releases Annual Report for 2016, Post 28% Increase in Sales

LAKE FOREST, CA / ACCESSWIRE / September 30, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced its full fiscal year results ending June 30, 2016 with product revenues up 27.7% vs. prior year, and gross profit up 66.2%.

XFit reported product revenues from operations for the twelve months ended June 30, 2016 of $2,342,347, a 27.7% increase versus the twelve months ended June 30, 2015. Including royalty income net revenues were up 16%. Gross profit increased to $1,031,724 or 66.2% over the same twelve months ended June 30, 2015. Gross profit margin increased to 43.4% for the twelve months ended June 30, 2016 as compared to 22.6% in the prior twelve-month period ending June 30, 2015. A 20 plus basis point increase over prior year.

Driving the improvement in top-line growth with the Company’s continued execution of the one-stop shop strategy with existing and new major national and international fitness operators, including the expansion to five major new countries in the year. This significant improvement in gross profit margin materialized from both a strategic shift in product mix to higher margin recurring functional fitness items, improving operating efficiencies, and an improvement in manufacturing cost of goods sold and supply chain efficiencies.

XFit Brands has been taking advantage of the global growth in health and wellness. The underlying industry has been growing at more than 5%, as the trends to healthier lifestyles and away from obesity take hold worldwide. Fitness outlets are rapidly expanding around the world, and XFit is capitalizing on this by being a one-stop-shop supplier to them.

David Vautrin, Chief Executive Officer of XFit Brands, commented, “We are very pleased with another outstanding year of increased revenue, our 4th year in a row of significant double-digit top line growth. The Company’s strategy is being effectively implemented and is resonating with our major customers. With our increased scale, we have been able to make further investments in people and infrastructure as a further springboard to take the Company to the next level of scale and profitability.”

About XFit Brands®

XFit Brands, Inc. known for its experiential fitness products, is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:
www.XFitBrands.com
www.Throwdown.com