XFit Brands, Inc. Secures New Financing with Crown Financial to Accelerate Growth

LAKE FOREST, CA / ACCESSWIRE / August 23, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that it has secured a new financing arrangement with Crown Financial to fund its inventory requirements as XFit Brands continues to expand its portfolio around the world.

Houston-based Crown Financial, LLC entered into the agreement with XFit Brands following a detailed assessment of XFit Brand’s financials and business plan, global manufacturer network, and major customer base and contributions. The agreement provides a non-dilutive Account Receivable-based facility for XFit Brands to access, and frees up needed working capital to the Company to continue funding its growth. As XFit Brands works with and supplies a broad portfolio to more and more of the large Fitness Industry leaders, the Company needed to put this facility in place to provide it the freedom to meet the needs of the industry leaders, and enable it to allocate working capital to other key elements of its business.

Chad Tribe, managing member of Crown Financial, “XFit Brands has a sophisticated group of leaders with the experience needed to scale up what we see as an attractive business. Crown is happy to be an integral part of the XFit Brands story going forward and looks forward to a long-term productive relationship with XFit Brands. Crown will be able to provide in excess of $5 million in receivable financing to XFit Brands.”

Dave Vautrin, Chief Executive of XFIT Brands, “This will be a great accelerator of our growth, and provides us the flexibility to gain access to capital in a productive, cost effective manner while not being dilutive to our shareholders. While there are other potential financing partners that provide AR facilities, we found Crown to be unique and very collaborative. XFit Brands has great potential, but has been limited by working cap constraints. With this new facility and the recently announce GHS investment, we have runway in front of the firm that has never looked better.”

Xfit Brands is sold in more than 20 countries around the world and has recently accelerated its business by becoming a one-stop shop for the major fitness industry outlet operators. That strategy has been particularly successful and enables the Company to benefit directly from the global growth in health and wellness. Xfit Brands in functional fitness and accessories, Throwdown® in impact sports and accessories, and Transformations® in programming and training is at the heart of this movement, and is why the company is growing compound annually at more than 40% per year.

About XFit Brands®

XFit Brands, Inc., known for its experiential fitness products, is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit Brands, including statements regarding XFit Brands’ expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit Brands undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com

XFit Brands, Inc. Closes $5 Million Agreement with GHS Investments

LAKE FOREST, CA / ACCESSWIRE / August 17, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that it has completed an Equity Purchase Agreement with GHS Investments that enables XFit Brands access to up to $5 million in capital over the next 36 month to enable the Company to continue its global expansion.

GHS Investments, LLC, a leading private investment and management group providing financing solutions for high potential small cap enterprises, entered into the agreement with XFit Brands following extensive due diligence, interviews of management, and detailed reviews of the Company’s financials and business plan. The Investment Agreement provides XFit Brands with the option to sell to GHS up to $5,000,000 worth of the Company’s common stock over a thirty-six month period following the effective date of the registration.

Under the terms of the Investment Agreement, XFit Brands has the right to deliver from time to time a put notice to GHS stating the dollar amount of put shares (up to $500,000 under any individual notice) that it intends to sell to GHS at the “at market” price per share according to the terms of the agreement.

Sarfraz Hajee, member of GHS Investments, LLC stated “Xfit Brands is unique and attractive to us on several levels. XFit brands met our criterion for quality of management, quality of controls, quality of earnings, and quality of business and business potential. We are very confident in the management team’s ability to continue to execute and we are excited to play a key role in the Company’s continued growth.”

Xfit Brands has been taking advantage of the global growth in health and wellness. The underlying industry has been growing at more than 5%, as the trends to healthier lifestyles and away from obesity take hold worldwide. Fitness outlets are rapidly expanding around the world, and XFit Brands is capitalizing on this by being a one-stop-shop supplier to them. Historically gyms focused on stationary equipment like treadmills and weight machines. The trend is towards active cross and group training – and this is the type of functional fitness equipment and programming that XFit Brands provides. As a result, Xfit Brands, Throwdown® in impact sports and accessories and Transformations® in programming and training is at the heart of this movement, and is why the company is growing more than 40% annually.

David Vautrin, Chief Executive Officer of Xfit Brands, and a former senior leader of major multinational companies commented, “We are excited to have such a quality financing partner like GHS Investments to be part of the XFit Brands story. Their investment will enable us to fund our ascension to the leadership position in the industry that we are already on track to achieve. Coupled with our debt partner, PIMCO, we have a great cadre of support, facilitating the Company’s strategy and enabling management to execute its business plans unencumbered.”

About XFit Brands®

XFit Brands, Inc., known for its experiential fitness products is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com

XFit Brands, Inc. to Air on National TV in “New to The Street” Program Beginning August 12th

– First of a series of 5 interviews unveils insights into how and why the company is disrupting the health and fitness industry

– Initial airings to broadcast to more than 9.5 million consumers in major markets throughout the US

XFit Brands, Inc. And Throwdown Partner With “We Love MMA” Event Series Throughout Germany

-Throwdown Cages and branding to be utilized in all MMA fight series and events with “We Love MMA”

-“We Love MMA” executing 10 major MMA fight series events in Germany, Austria, and Switzerland throughout 2016

LAKE FOREST, CA / ACCESSWIRE / August 4, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that has been selected as the official fight cage provider and a key partner of “We Love MMA”, a major event organizer of MMA fight events within the European Union.

“We Love MMA” was established in 2010 and was the first German MMA promotional group to bring MMA events throughout the Country. In 2015, six major events were conducted in German with tremendous exposure and attendance by hundreds of thousands of MMA enthusiasts in Germany. In 2016, ten events are taking place both in Germany and now in other countries within the EU. Germany has long had a history of hosting major heavyweight championship boxing events, but recently MMA is eclipsing the popularity of other impact sports. Major MMA events are now being held in the largest venues in the largest cities within Germany like the upcoming “We Love MMA” event being held at the Mercedes Benz arena in Berlin on December 12th.

XFit Brands, Inc. and Throwdown Industries are sold in more than 20 countries around including numerous geographies in the European Union. The products are available in major Gym outlets, better retailers and online at www.throwdown.eu. The company has recently become a one-stop supplier of MMA equipment, impact sports accessories, and broader functional fitness equipment and products to the fitness club industry. While doing so, Throwdown has always stayed true to its MMA and equipment roots, and has continued to innovate with safety and functionality, one major reason “We Love MMA” selected it as a key branding and equipment supplier throughout Germany.

Ted Joiner, President of XFit Brands and Throwdown and former President of Xyience commented, “We are pleased to partner with such a senior industry leader like Marcus Wortmeier, the first major promoter of MMA in Germany. He has been the driving force behind the growth of MMA in Germany, and we are indebted to him and our European team for their support of Throwdown. Thanks to Marcus and our European Managing Director, Mario Brunk, Throwdown has become one of the leading MMA and impact sports brands in the EU.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.eu
www.Throwdown.com

XFit Brands, Inc. Sponsors Crunch Franchise Convention in Squaw Creek, CA

– Crunch Franchise is a leading fitness operator with over 600 franchise locations sold worldwide

– Xfit Brands, Inc. is a key worldwide supplier of functional fitness equipment including the CTC, exclusively designed for Crunch Franchise

LAKE FOREST, CA / ACCESSWIRE / July 26, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that is sponsoring the Crunch Franchise Annual Convention and Conference which kicks off today at the resort at Squaw Creek in Olympic Valley, California and is showcasing the Company’s latest innovations and equipment including the Combat Training Center (CTC) designed exclusively for the more than 600 sold in Crunch franchise locations.

XFit Brands, Inc. deploys a full range of equipment with Crunch Franchise, a global fitness center operator. Xift Brands, Inc. developed the Combat Training Centers (“CTC”) exclusively for the Crunch Franchise outlets and unique footprint. The CTC is a custom functional-fitness training center and helps differentiate Crunch Franchise by blending the best of impact sports and functional fitness. The CTC offers a variety of modalities with a range of features to foster functional strength, flexibility and endurance. This system creates a powerful and efficient training zone to enable members to exercise simultaneously, and drives revenue on many levels. Crunch Franchise maximizes the benefits of their CTC and group training member experience by implementing the comprehensive training programs that couple each CTC installation.

XFit Brands, Inc. has also developed a unique set of accessories and heavy bag systems also exclusively for Crunch Franchise. For larger Crunch Franchise Gym outlets, XFit Brands, Inc. has emplaced its proprietary larger K2 and XTC functional fitness stations in key flagship locations across the US. XFit Brands, Inc. has been known for it’s experiential fitness products has been growing compound annually in excess of 40% over the past three years, and is currently sold in more than 20 countries around the world. The expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items has recently been added to with the Company’s new patent pending trolley system which complements the Throwdown® branded line of MMA equipment and accessories.

Craig Pepin-Donat, Executive Vice President, Co-Founder of Crunch Franchise, “Beyond the Innovative equipment, the Thowdown team has played an instrumental role in our small group training program which is a real differentiator for Crunch Franchise. We appreciate this partnership on many levels.”

Dave Vautrin, Chief Executive Officer of XFit Brands commented, “We are excited to return to the 2016 Annual Crunch Franchise Convention and humbled to have been selected to participate. This is a fantastic opportunity to network with industry leaders, key franchise groups and new Crunch Franchisees from around the world. Each morning at the convention, we begin with a unique 45-minute training program on the CTC which was built in collaboration with Crunch Franchise leadership, and builds camaraderie and strengthens the partnership between Crunch Franchise and the XFit Brand’s team unlike any other.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit Brands undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com

XFit Brands, Inc. Expands Distribution throughout Vietnam with the Leading Fitness Company in the Country

– California Fitness & Yoga Has Already Expanded To 29 Fitness Outlets throughout Vietnam
– Builds on Recently Expanding XFit Brands International Business That Already Comprises 40% of Company Sales

LAKE FOREST, CA / ACCESSWIRE / July 12, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced that it has reached agreement with its fitness partner in Vietnam, the largest in the country to expand the Throwdown® Functional Fitness and Impact Sports, as well as Transformations® Programming portfolio throughout the country.

In 2007, California Fitness & Yoga became the first and largest international fitness company to open in Vietnam. California Fitness & Yoga is a dynamic lifestyle center that aims to inspire, entertain and energize the communities it serves. With a management board that has over 30 years of combined experience in a dozen different countries, California Fitness & Yoga has one of the most well seasoned and professional leadership teams in the industry; enabling it to consistently deliver its brand promise to Make Life Better.

XFit Brands Inc. has been growing compound annually in excess of 40% over the past three years, and is currently sold in many countries around the world. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items including the patent pending trolley system which complements the Throwdown® branded line of MMA equipment and accessories. XFit Brands has emplaced a full range of Octagon MMA cages, heavy bag systems, and its proprietary K2 and XTC functional fitness stations with California Fitness & Yoga throughout Vietnam. The Company recently announced a new international consolidated distribution center with their partner EVB in the region, and will service California Fitness & Yoga with direct shipment reducing lead times and improving supply chain efficiency.

“As the leading fitness and lifestyle provider company in Vietnam, managing and operating 29 California Fitness & Yoga centers in Vietnam, we are pleased to align with world class suppliers like XFit Brands to constantly add value and enhance the lives of our members,” said Randy Dobson, Chairman of CMG Asia. “California Fitness & Yoga is in a special phase of growth and innovation in Vietnam’s market as our consumers start to embrace health, fitness and lifestyle, similar to other trends that we are seeing within Asia. Vietnam has a young population with over 93 million people and is one of the fastest growing developing markets in the world. The years to come are definitely the best years for our company to grow. Xfit Brands and Throwdown really support us with the best quality MMA and functional fitness equipment and we are happy to have them as a value-added partner.”

Dave Vautrin, Chief Executive Officer of XFit Brands commented, “Randy has built an incredible business in Asia in a very short period of time. We are lucky to be working with such a quality team and organization like CMG. Their California Fitness and Yoga clubs in Vietnam are beautiful and merge fashion and entertainment with health and wellness to create something really unique. We look forward to further growth Vietnam and the region with them.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other high and low impact fitness regimes and owns the trademarks Throwdown® trademark registered in 30 countries for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorRelations@xfitbrands.com
(949) 916-9680

Websites:

www.XFitBrands.com
www.Throwdown.com

XFit Brands, Inc. Design Goes 3d Digital, Allowing Fitness Outlets to Create their Own Gyms

– First of its kind new 3D facility layout software allows full customization for different fitness outlet needs

– Design software and partnership allows fitness outlets to plug and play Throwdown and XFit Brands equipment in their facilities

LAKE FOREST, CA / ACCESSWIRE / June 30, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown® and Transformations™, today announced the debut of its new 3D fitness center design capabilities which it has developed in partnership with a major Scandinavian software company to provide 3D digital design and layout services for major fitness and health club operators around the world.

Sweden-based Ecdesign is a leading software company utilized globally to plan and visualize fitness clubs, offices, retail outlets and many other facilities in over 7,000 companies across 110 countries worldwide. Ecdesign is the leading 3D open source floor planning software platform which helps designers and facility owners alike around the world plan and design detailed and attractive 3D facility layouts utilizing a library of premium fitness equipment like Throwdown and XFit Brands.

Dave Vautrin, Chief Executive Officer of XFit Brands commented, “Xfit Brands and Throwdown have always been able to customize equipment solutions with CAD drawings and renderings for fitness customers. This capability has always been a hallmark of the Company, and now with the partnership with Ecdesign it is taking those capabilities and services to the next level. Ecdesign is world-class in their flexibility and solutions and a perfect fit with what XFit Brands and Throwdown provides its customers to increase service and support as it expands its capabilities around the world.”

XFit Brands began its search over a year ago for a scalable solution for facility layout and customization that had global reach consistent with XFit Brand’s business. Our team has been in the process converting and uploading our dynamic portfolio of impact sports and functional fitness equipment into the Ecdesign library for a July 2016 global launch. Ecdesign’s open source platform increases our exposure to industry professionals and facility designers, and represents a significant technological advancement for our firm for direct customers. It also acts as a virtual revenue generator as it allows new industry professionals to spec in our portfolio of functional fitness equipment from the library of Throwdown MMA and XFit Functional Fitness designs. Irrespective of country and language, with just a few clicks, our Company’s equipment is both inserted into the facility layout, a custom 3D rendering for presentations is created, and an automatic quote is sent to our company for order fulfillment.

Ecdesign’s capabilities in conjunction with the Throwdown design team layout, can be seen by using the virtual video tour link: Virtual Throwdown Facility Layout Tour

Richard Grönberg, Founder and CEO of Ecdesign commented, “XFit Brands brings a unique and very much in demand product mix to the Ecdesign platform by introducing commercial scale bag racks along with a versatile library of functional fitness equipment, mixed martial arts and impact sports items, and a full range of performance accessories. We anticipate over 5 million designs to be produced by way of our EC Design open source platform and are elated that the Throwdown Library with over 40 products will accessible for simple plug and play for all facility designers. The Throwdown® portfolio of products coupled with our global reach should be really impactful for XFit Brands revenue growth.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other High and low impact fitness regimes and owns the trademarks Throwdown for its Functional Fitness line and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in more than 20 countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
InvestorRelations@xfitbrands.com
(949) 916-9680

Websites:
www.XFitBrands.com
www.Throwdown.com

Jeremy Strom Joins XFit Brands, Inc. As Vice-President International Sales

– Brings 15+ Years of International Sales and Training Experience in the Fitness Industry

– Builds on Recently Expanding International Business That Already Comprises 40% of Company Sales

LAKE FOREST, CA / ACCESSWIRE / June 27, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include Throwdown®, and Transformations™, today announced that Jeremy Strom, a senior fitness industry veteran with more than 15 years of international sales and programming experience has joined XFIT Brands as Vice-President of International Sales and Training.

XFit Brands has been growing compound annually in excess of 40% over the past three years, and is currently sold in 21 countries around the world. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items coupled with the Company’s new international consolidated distribution partner EVB, has positioned the XFit Brands organization to further drive international growth.

Jeremy Strom has been a leader in the fitness and training industry for more than 15 years, and is joining XFit Brands at a key inflection point and acceleration moment in the Company’s history. He was previously the Executive Fitness Director for World’s Gyms, was a senior leader at FreeMotion Fitness and founded Fitness Beyond borders that he expanded to 8 countries internationally.

Mr. Strom commented, “I am really ecstatic about joining the passionate leadership team at XFit Brands. I can clearly see why there is a global demand for our portfolio of products. Beyond the company’s existing footprint, I am excited to leverage my deep international personal relationships in the Philippines, India, China, Singapore, Thailand, Dubai, Central and Latin America, the UK and Italy among others to expand the distribution on a broader scale to several new countries.”

Ted Joiner, President of XFit Brands commented, “We are extremely excited to have Jeremy join the leadership team. He has a great track record and is very respected in the industry, especially in the international fitness community. International has been a machine for us, but with the recent new large customers, we need more dedicated senior resources to lead the Division. Although International is only 40% of our total business today, under Jeremy’s leadership we expect to accelerate the expansion and growth.”

About XFit Brands®

XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning Mixed Martial Arts and other High and low impact fitness regimes and owns the Throwdown® trademarks for its Functional Fitness and its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in more than 20 countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorrelations@xfitbrands.com
(949) 916-9680

Websites:
www.XFitBrands.com
www.Throwdown.com

XFit Brands, Inc. Formalized Expanded Agreement with Major Chinese Partner to Further International Growth

– Agreement with EVB increases capacity and improves payment terms

– Establishes new centralized fulfillment in Southern China to expand direct international shipments to major customers

LAKE FOREST, CA / ACCESSWIRE / June 21, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide, whose brands include Throwdown® and Transformations™, today announced that it has agreed to an expanded relationship, centralized fulfilment and improved financial terms with EVB, one of the Company’s existing supply chain partners to further support its international expansion.

Shenzhen, China-based EVB recently visited XFit Brand’s global headquarters in Lake Forest, California to conclude the new agreement. EVB has been an existing partner with the Company for the past three years, and the new agreement builds on the increasing success that XFit Brands has been experiencing in executing its one-stop-shop for major fitness operators around the world. As the Company continues to secure the leading health club operators and supply agreements, it has been building its inventory to be more responsive to the demand. The extended terms enable the firm to better service key accounts on many levels.

As part of the agreement, a new centralized fulfillment center will be established at the EVB facilities in Shenzhen. The new facility will consolidate XFit Brand’s manufacturing from its 5 different manufacturers across China. It will increase the Company’s efficiencies and reduce its cost to serve through consolidation of shipments to major international customers utilizing the new fulfillment center and logistics capabilities. As part of the expansion, XFit Brands will also be augmenting its portfolio to be produced with EVB.

Dave Vautrin, CEO of XFit Brands commented, “EVB has been a great partner or the Company, and the expanded relationship with them enables us to further our international expansion. The Company has been growing at >40%, and this agreement will enable us to continue that growth and do so more efficiently. We believe the agreement will enable us to better meet demand and optimize working capital, as the company works to fulfill recent agreements in North America, as well as Saudi Arabia, Australia and adjacent countries.”

About XFit Brands Inc.

XFit Brands, Inc. known for it’s experiential fitness products, is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning MMA, cross training, and other high and low impact fitness regimes and owns the trademarks Throwdown® for its for its functional fitness line, MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Health Club and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorrelations@xfitbrands.com
(949) 916-9680

Websites:
www.XFitBrands.com
www.Throwdown.com

XFit Brands, Inc. Debuts Functional Fitness Equipment at the LD Micro Invitational Conference

LAKE FOREST, CA / ACCESSWIRE / June 13, 2016 / XFit Brands, Inc. (XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide, whose brands include Throwdown®, and Transformations™, today announced that it has debuted its latest Functional Fitness Equipment at the LD Micro Invitational Conference.

Chris Lahiji, President of LD Micro commented, “XFit Brands, Inc. resonated extremely well with investors at the LD Micro Invitational Conference this week. The Throwdown® equipment they showcased at the conference was well designed, functional, and aesthetically pleasing. As a former college tennis player, the equipment rig essentially replaces the gym, as you can do hundreds of different exercises on the platform. We are honored to have them as a sponsor and presenter this year.”

This innovative, commercial grade, functional fitness training center further differentiates XFit Brands, Inc. by blending the best of impact sports and functional fitness with attractive design element.

The system features a 29′ wing span with 21′ of monkey bars flanked with two 4′ flying monkey bars, as well as rock and rep pull-up grips, bull rings for bands, battle rope holder, tactical ball target, step up platform, quick clamp dip bar, Olympic bar J-hook catch, four bag hangers, legend landmine, triangle pull-up bars and a full accessory shelf system to make it an all-inclusive training center.

The company’s functional fitness systems are engaging small group, functional fitness training solutions, which offers a variety of modalities with a range of versatile features to foster functional strength, flexibility and endurance. This carefully engineered system creates a powerful and efficient training zone to enable members to exercise simultaneously.

Utilized as a stand-alone piece of equipment, this CTC is great for personal training. The system is also perfect for group training and can drive additional revenue through small group classes. The Throwdown systems will help both retain current members and attract new members. Small group training zones are fun and consistently build camaraderie, which creates bonds and friendships that keep members engaged, delivering a powerful member experience that delivers results.

XFit Brands® known for its experiential fitness products, has been growing at a compound annual growth rate in excess of 40% for the past three years and recently announced its highest quarter of sales in its history. The Company has been capitalizing on the global trends in health and wellness and has positioned itself as one of the few one-stop-shop suppliers to the gym and fitness industry. A broad range of the company’s functional fitness stations are being sold to major health club operations, premium training centers, the military, hotels, apartment complexes, and other fitness outlets.

David Vautrin, CEO of XFit Brands and a former senior executive of multibillion-dollar multinationals commented, “Our functional fitness systems are innovative and customers are gravitating towards them. These systems are becoming huge revenue generator for the fitness outlets, and are on trend with what gym patrons are looking for. No one makes a higher quality, or more comprehensive apparatus than we do. I believe that the combination of a high quality innovative system, coupled with unit specific proprietary training program and a comprehensive range of fitness accessories is why most leading health club operators are all now partnering with the Company.”

About XFit Brands®

XFit Brands, Inc. known for its experiential fitness products, is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning MMA, cross training, and other high and low impact fitness regimes and owns the trademarks Throwdown® for its functional fitness line, MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Health Club and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

Safe Harbor Disclosure:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission may affect the Company’s operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
investorrelations@xfitbrands.com
(949) 916-9680

Websites:
www.XFitBrands.com
www.Throwdown.com